Tag Archives: virtual operations

Virtual Organization Resources

Virtual Organization Resources

by Mark Sivy

I’ve selected some Internet-based articles and information about virtual organizations that you may find useful:

ISACA – Understanding Virtual Organizations

ISACALes Pang, Ph.D. wrote this article that examines the concepts, technologies, and issues surrounding virtual organizations (VO) from a knowledge management (KM) perspective. It identifies foundational concepts, surveys KM technologies that support VOs and looks at case studies of VOs in the private and public sector…

WhatIs.com – Virtual Organization

A virtual organization or company is one whose members are geographically apart, usually working by computer e-mail and groupware while appearing to others to be a single, unified organization with a real physical location.

Wikipedia – Virtual Organization

WikipediaIn grid computing, a virtual organization (VO) refers to a dynamic set of individuals or institutions defined around a set of resource-sharing rules and conditions. All these virtual organizations share some commonality among them, including common concerns and requirements, but may vary in size, scope, duration, sociology, and structure…

Reference for Business – Virtual Organizations

The term virtual organization is used to describe a network of independent firms that join together, often temporarily, to produce a service or product. Virtual organization is often associated with such terms as virtual office, virtual teams, and virtual leadership. The ultimate goal of the virtual organization is to provide innovative, high-quality products or services instantaneously in response to customer demands…

Harvard Business Review – Trust and the Virtual Organization

Harvard Business ReviewCharles Handy writes that it is easy to be seduced by the technological possibilities of the virtual organization, but the managerial and personal implications may cause us to rethink what we mean by an organization. At its simplest, the managerial dilemma comes down to the question, How do you manage people whom you do not see? The simple answer is, By trusting them, but…

National Science Foundation – Virtual Organizations as Sociotechnical Systems

National Science FoundationA virtual organization is a group of individuals whose members and resources may be dispersed geographically, but who function as a coherent unit through the use of cyberinfrastructure. Virtual organizations are increasingly central to the science and engineering projects funded by the National Science Foundation. Focused investments in sociotechnical analyses of virtual organizations are necessary to harness their full potential and…

Reflection Point – “Inventing the future requires giving up control. No one with a compelling purpose and a great vision knows how it will be achieved. One has to be willing to follow an unknown path, allowing the road to take you where it will. Surprise, serendipity, uncertainty and the unexpected are guaranteed on the way to the future.” ~George Land


Most of Us Practice Virtual Operations

The New Age of Virtual Organization Operations

by Mark Sivy

Most of us probably haven’t thought much about being in an era where virtual organization operations play a major role in daily activities, but it does and we’re involved with it. So what examples exist for these types of operations? To explore this we need to first identify what constitutes virtual organization operations.

A Perspective on Virtual Organization Operations

Here’s where it might get a bit tricky since technically virtual organization operations have existed since individuals have communicated and coordinated efforts while being at different locations. To narrow this topic down, I’ll focus on “near real-time” interactions that occur at-a-distance. Prior to the advent of electronics, some of these early methods have been through the use of mirrors (heliographs), smoke signals, drums, and flags (semaphore). As we moved into the 19th Century, organizations began using electronically-mediated services that were being invented, including the telegraph, fax machine, and telephone. Coming into the 20th Century, virtual operations were facilitated with the advent of radio, television, and eventually the Internet.

Virtual organization operations occur when geographically separated members of a team work together in achieving some outcome such as an event, service or product. Any one of these groups can represent a broad pool of shared skills, knowledge and experiences that are networked via digital communication and collaboration technologies. These technologies address the barriers of time and distance, enabling an organization to leverage collective innovation, creativity, and synergy. Virtual Organization Operations

Virtual Organization Operations in Practice

So where does this leave us as practitioners of virtual organization operations? Well, this actually involves a huge range of activities from something as simple as two relatives in different parts of a country talking on the phone planning a family gathering to a corporation’s globally distributed team working together to develop a new product line. Since you’re reading this blog, I would say that it is very likely that within the past 24 hours you’ve engaged in some form of virtual operation whether you’ve placed an online order with Staples or Amazon for merchandise, collaborated on a work document on Google Drive, OneDrive, or Dropbox, or used social media such as Twitter or Google+ to plan a social gathering.

So What’s the Challenge in Virtual Organization Operations?

With all of these common examples of how one might accomplish virtual operations with relative ease, you might be thinking this isn’t rocket science. In part that is correct. Some of the everyday tools that are used for many virtual tasks are linear or have been created for end-user simplicity. However, when it comes to mission critical, dynamic, and interactive virtual organization operations that involve interactions between diverse team members, it becomes much more complex. Working in this type of networked environment requires specialized knowledge and skills that enable people to communicate effectively and function efficiently when separated by geographic distances.

The Challenges in a Nutshell

Body languageMost of us are unknowingly dependent on gaining much of our communicated information and understanding from in-person body language. In a seminal study, Mehrabian and Ferris (1967) discovered that 55% of communication is body language, 38% is the tone of voice, and 7% is the actual words stated. So depending on the form of communication, as much as 93% of face-to-face communication content could be lost in communicating with others at-a-distance. We can only partially compensate for this, but it is important that we do, otherwise serious misunderstandings, mistakes, and failure can result.

In a future post, this topic will be explored in more depth using the concepts of presence, emotional intelligence, transactional distance theory, and social constructivism.

Reflection Point – The most important thing in communication is hearing what isn’t said. ~ Peter F. Drucker



MEHRABIAN, A., & FERRIS, S. R. (1967). INFERENCE OF ATTITUDES FROM NONVERBAL COMMUNICATION IN TWO CHANNELS. Journal Of Consulting Psychology, 31(3), 248-252. doi:10.1037/h0024648